"Retired Ladies Who Do Yoga in the Morning"
I think not!!!
My customer avatar:
I have a lot in common with this customer as I love business in the same way that he does. He spends most of his waking life reading, teaching, and practicing business. Above all else his family is the most important thing to him. The fact that accurately reporting ROI is one of his main challenges validates the direction I need to go in solving this problem.
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